倡导更高品质的生活方式---吸引力强，帮助提升生活品质，是高品质生活的价值参考！

杂志定位 Magazine Positioning

中国首家跨银行VIP金卡持卡人专享的生活杂志

21世纪中国高品质生活方式代言人专刊

The first exclusive life magazine for VIP gold bankcard holders in China

The representative of a high-quality lifestyle  in China for the 21st century

杂志简介Brief Introduction

《金卡生活》是一本中国银联旗下的高端生活方式杂志，拥有由国家新闻出版总署特批的国际国内公开刊号。《金卡生活》利用银行VIP数据库渠道发行，发行对象为各大银行的VIP金卡持卡人，本刊全国发行量12万份，重点针对上海、北京、广州、深圳、杭州、成都、重庆、南京、香港等经济发达城市，在国内高端杂志中首屈一指。《金卡生活》拥有来自传媒、金融、广告界的专业精英团队。

RELUXE is a high-class lifestyle magazine sponsored by China UnionPay and is licensed specially by the State Administration of Press and Publication. The magazine’s target audiences are VIP gold bankcard holders of the major banks in China, and is distributed through the VIP database of these banks. We have a circulation of 120,000 covering the most developed areas across China, such as Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Chengdu, Chongqing, Nanjing, Hongkong and etc. RELUXE magazine have a professional team with experienced elites from the media, financial and advertising field.

杂志风格Magazine Style

低调的奢华

LOW KEY RELUXE

栏目设置Features Configuration

我们引导消费 

更引导生活方式We guide consuming, even the lifestyle

精致品位生活资讯

深度人物和事件报道

顶级体验的互动活动

Refined taste life information

People and events in depth report

Top interactive activities

序幕——OVERTURE

卷首语 FROM THE EDITOR   

WHAT’S HOT

本月之选HOT IN FASHION

创意家居HOT IN LIVING

OUT LOOK  FEATURES

专题——焦点（SPECIAL）             

从新闻事件引出时尚生活话题，深入介绍和思考。Life topics arising from news events, that lead to further discussion and thinking

名流（FIRST PERSON）

中国及国际名流的访问，聚焦生活品味及人文。Interviews of celebrities, focusing on lifestyle and stories

传奇（TRUE  STORY）

品牌的人文和历史，故事或事件。

Culture, history, stories behind the brand

展会（BEST IN SHOW）

世界各地的著名时尚展会和大型活动。

Worldwide fashion shows, expos and big events

生活——LIFESTYLE

房产 REALESTATE

居家 HOME

名车 MOTOR

名表  WATCH

美食 FOOD & RESTAURANT

酒店 HOTEL         

旅行 TRAVEL

玩家  PASSION

拍卖  AUCTION

理念与眼光(MY CHOICE & MY VIEW)

时尚（FASHION）    

时装、珠宝的完美呈现。

Dresses and Jewelries

财富——FORTUNE

卡式生活 BANKCARD LIFE

理财新视线 WEALTH MANAGEMENT NEW VIEW

数字和排行榜 NUMBERS AND RANKING

财富快语 QUICK TIPS

专栏——COLUMN

钟泳麟(旅居香港，好美食，擅玩物，爱收藏，鼓吹优雅生活方式，被当地媒体称为“香港最后一个二世祖”。)

孙未  (上海作家)    

韩良露（中国台湾作家）

金卡生活俱乐部简介

建立宽阔的沟通平台，提供个性化的专业服务，分享精彩纷呈的资讯与生活。

为会员介绍各种银行卡和理财工具，提供各种银行卡信息和持卡消费优惠信息，推荐最新的生活、文化、艺术资讯，策划、组织各类会员独享的诸如时尚品位、投资理财、运动健身、休闲度假等活动，为会员提供广阔的社交平台。We introduce various bankcards and wealth management tools to our members, and provide information about bankcards service provided to them and consuming. We also introduce updated information on lifestyle, culture, art, organizing members only activities/lectures, and providing a huge communication platform for our members.