发行渠道Circulation  Channel

与您分享中国独一无二的专属发行渠道

《金卡生活》拥有独一无二的发行渠道。核心渠道： 中国银联全国VIP商户（各大银行高级管理人员）、各大银行白金卡用户、美国运通VIP客户、证券及基金VIP客户。特别渠道：中国各大金融机构如人民银行、银监会、各大商业银行、外资银行、保险公司、基金公司的高管。辐射渠道：银行贵宾理财室/各大高级写字楼/机场VIP休息室/高星级酒店/豪华饭店/热门酒吧及咖啡厅/各大高尔夫球俱乐部等高级会所的策略展示.

Reluxe Share the unique exclusive circulation channel in China with you. Core channel：provide information to high-end card holders(gold card, platinum card) from 8 banks. It targets a specific high income social groups. Unique channel：senior managers from financial institutions, such as The People’s Bank of China, China Banking Regulatory Commission, commercial banks and Fund companies.Radiating. channel：bank VIP wealth management rooms/airports/airlines/high stars hotels/top restaurants/top pubs/coffee bars/golf and other top clubs

发行渠道

Circulation Channel

订阅Subscription 82%

摆放 Presentation18%

发行地区分布

Regional Distribution

上海Shanghai：35%  

北京Beijing：30%

广州Guangzhou：9%

深圳Shenzhen：7%

 杭州Hangzhou：5%

成都Chengdu：5%

重庆Chongqing：3%

南京Nanjing：2%

香港Hong Kong：2%

其他Others：2%

读者分析Readers Analysis

为您寻找中国最精确的高端消费者

Target high-end consumers in China more precisely

   对于高端品牌来说，寻找高端目标消费群一直是品牌推广的难题，常规推广花费不菲，而且因为目标人群特征难以识别，导致大量的广告费浪费在无效人群上。

  《金卡生活》通过专属渠道发行，锁定高端人群，对位直投，精准确实。

Looking for high-end consumers has always been a puzzle for big brands. Firstly, the cost of promotions is always innumerable, but also the characteristics of the target groups are hard to identify and large sums of money may be wasted.

RELUXE, published through an exclusive channel, will focus on these high-end target groups and be sent door-to-door precisely.

为您锁定中国最具消费潜力的高收入人群

Focus on high-income groups with the largest consuming potential in China

读者描述：   

读者对象为各大银行金卡贵宾，包括中高级经理人、基金投资客户、企业家、政府官员、专业技术人士、在华外籍人士、社会各界名流。他们均为高教育背景、高品位，消费力极强，追求不俗品位，挑剔生活品质，不仅自身是强有力的消费者，而且往往还是企业、单位或部门的决策人，甚至是引领流行和传播的“Connecter”。从个人消费到家庭消费以至集团消费而言，他们都是最有价值的客户群体。

Readers Description

Our target readers are VIP clients of major banks, including senior managers, fund investors, entrepreneurs, government officials, professional technicians, foreigners in China and celebrities. They have luxurious tastes, good education background, strong consuming ability, and they pay more attention to fashion and quality of life. Moreover, these readers have strong purchasing desire and ability and are always the decision-makers of the enterprises, companies or even the fashion-leading “Connecters”. With respect  to individual, family consumption, even group consumption, they are definitely the most valuable customer groups.

读者基本特征

性别特征:

男性 ：55%

女性 ：45%

男性将杂志带入家庭的阅读率极高，杂志的定位依然是偏男性的品位生活时尚杂志。

年龄特征：

20-25岁：2%

26-30岁：13%

31-35岁：19%

36-40岁：24%

41-45岁：26%

46-50岁：10%

50岁以上：6%

高端品牌的消费力最为强劲的年龄群体。

个人年收入：

20万以下：2%

20-30万： 6%

31-40万： 27%

41-50万： 31%

51-100万：12%

100万以上：22%

最具消费力的杂志受众群体。

行业特征：

银行/保险：22%

基金/证券/房产：19%

IT/汽车/电子：16%

外贸/零售/服务：25%

 政府机构/文教科研：5%

自由职业：8%

其他：5%

最具竞争力的行业

职务特征：

董事长/董事/企业所有人：4%

CEO/总经理：13%

副总经理/总监：46%

部门/项目经理：23%

政府官员：9%

其他：5%

多为企业与机构的决策者，具有巨大的影响力

 Readers Profiles:

 Gender：

Male：55%

Female：45%

A high percentage of our readership is male. We find that males usually will introduce the magazine to their families and therefore, RELUXE magazine is partial to a neutral gender

Age：

20-25 years old：2%

26-30 years old：13%

31-35 years old：19%

36-40 years old：24%

41-45 years old：26%

46-50 years old：10%

above 50：6%

The groups that having the strongest consuming power on top brands

   Annual Income：

200k：2%

201-300k： 6%

301-400k： 27%

401-500k： 31%

501-1000k：12%

more than 1000k：22%

Target groups that having the most consuming power

 Business Nature：

Banking/Insurance：22%

Fund/Stock/Real Estate：19%

IT/Automobile/Electronic Industry：16%

Trade/Retail/Service：25%

Government/Education：5%

Free Professionals：8%

Others：5%

Industries that having the most competition ability

 Job Title：

Presidents/Board Chairman/ enterprise owner：4%

CEO/General Manager：13%

Vice GM/Director：46%

Section/Project Manager：23%

Government Official：9%

Others：5%

Most of our readers are company/enterprise decision makers, and they have huge influence.